A while back I started getting a whole wash of spam with subject lines like “Lonely wifes looking for action” and “Cheating wifes” and things like that. (What is it with the misspelling of “wives”? Is that an attempt to get around spam filters? No matter, mine is catching them now anyway.)
When I started getting these, I figured that they were advertisements for ostensible online matchmaking clubs for people who were already married–in other words, adultery clubs. I say “figured” because I simply deleted the e-mails without opening them and I say “ostensible” because I didn’t really suppose that such clubs existed or, if they did, that they would be conducting massive spam campaigns.
I couldn’t imagine that people would really be interested in such clubs. Why would women want to sign up to be one of the “cheating wifes”? And what kind of total loser men would want to be patrons of such places? What would it say about such a person to be attracted to such a place? Notice that the appeal the advertisement is based on is not that you find the other person attractive. The idea is that cheating with somebody else’s wife is itself supposed to be an inducement. What kind of sick desires are wrapped up in that?
I couldn’t imagine that very many people would be interested in such clubs and that the e-mails were more likely a credit card scam designed to prey on the few lonely, gullible men who might actually respond.
Well it seems I am a little naive.
Turns out that there are such clubs. A reader sent me a link to this story about such clubs.
Now I’m thinking: How do we make these illegal or at least unprofitable? Alienation of affection class action lawsuits?

