UPDATE: See below.

It’s Christmas Eve, and Amazon.com’s homepage promises the last-minute holiday shopper that, with Amazon’s Gift Cards, you can “Give them exactly what they want — guaranteed.”
“What they want” on Christmas, of course, is Christmas presents. Not everyone celebrates Christmas — about 5 percent of Americans don’t, and we shouldn’t forget them. But that still leaves 95 percent of Americans who do — many of whom object to generic “Happy holidays” greetings (source).
Certainly of people buying gift cards on Amazon.com on Christmas Eve — surely one of Amazon’s busiest days — the percentage who celebrate Christmas is probably something approaching 100 percent. People who celebrate Christmas who give presents to other people who celebrate Christmas want to give Christmas presents.
You’ll be pleased to know that Amazon offers a wide variety of Gift Card designs. The “Winter Holiday” category alone includes no fewer than seven (7) different design options to choose from. Your choice!
Yes, you, the customer, are free to select — based on your deeply held personal beliefs and the traditions of the specific person you are shopping for — from among the following:


Seriously? Out of seven “Winter Holiday” designs, not even the option of a “Merry Christmas”? Not a Christmas tree or a Santa, let alone a Nativity scene?
Hey, Amazon: The flipping United States Postal Service, an agency of the United States government, offers us the option of Christmas stamps — with classical Madonna and Child images, no less. Those who like them can buy them; those who aren’t interested can buy something else. It works out very nicely, and there’s no need for hard feelings or anything.
My wife Suzanne and I went to Amazon.com today for a last-minute Gift Card. We found the bogus non-selection of “Holiday” Gift Card designs frankly offensive. We spend a lot of money at Amazon, but this is one gift we’ll get somewhere else this year.
Amazon: You need to rectify this by next year. Seriously. Offer us the option of celebrating the holiday that makes you your year-end money. Give us the option of card designs that say “Merry Christmas.” Throw in a “Happy Hannukah” too. Heck, throw in a “Happy Kwanzaa” too. That’ll still leave room for four generic holiday designs.
Give us the option of unambiguous Christmas imagery. Santa and Christmas trees would be a start. Consider a Nativity scene. It’s one option among seven. Then see which designs sell.
P.S. Let Amazon know what you think! (Sign in with your account info if you want a reply, or just send a message without account info.)
UPDATE — Amazon responds
Received from Amazon in response to my email: “Please accept our apologies if you were offended by the use of the word ‘holiday’ (instead of ‘Christmas’) on our website. Our intent is to be as inclusive and respectful as possible at a time of year when people of many faiths celebrate important holidays.”
My reply:
I certainly do NOT object to “holiday” on your website — how could I? My issue has to do with available design options for Winter Holiday Gift Cards, from which customers are free to pick as appropriate for their own and their recipient’s sensibilities.
If Amazon offered the OPTION of a “Merry Christmas” Gift Card as well as “Happy Holidays” Gift Cards, those who celebrate Christmas would be free to pick the former, and those who don’t would be free to pick the latter. You might also offer a “Happy Hanukkah” Gift Card option, perhaps even a “Happy Kwanzaa.” For everyone else, there’s always “Happy Holidays.” THAT would be “inclusive and respectful.”
What is NOT “inclusive and respectful” is six different “Happy Holidays” design options, one “Winter Wish,” and not one choice of “Merry Christmas.” I don’t see why anyone needs six different “Happy Holidays” options, but certainly customers should have at least one option out of seven of a “Merry Christmas” Gift Card.
Although it is true that Christmas is not the only important holiday at this time of year, 95 percent of Americans do celebrate Christmas, including many who are NOT religious or who belong to religions other than Christianity. To EXCLUDE customers who wish to choose to send a “Merry Christmas” message, as your present design options do, is NOT “inclusive and respectful” of the 95 percent of Americans celebrate Christmas.
Realistically, you ought to have half a dozen “Merry Christmas” options and one or two “Happy Holidays.” (Then you could see which designs sell.) If the U.S. Postal Service can offer the option of Madonna and Child Christmas stamps, Amazon can offer the option of a “Merry Christmas” Gift Card.

